Result in Numbers
+42%
User Retention
15+
Screens in 3 Weeks
100+
Design System Elements
↓ 30%
Drop in friction / errors
Axsium - Workforce Management
Axsium Group is a renowned workforce management consulting firm that offers a variety of solutions designed to optimize labor operations for businesses worldwide. One of their flagship products, Planara, is an advanced workforce planning, scheduling, and forecasting solution.
The Goal
The primary objective was to create an intuitive, engaging product page for Planara that would effectively showcase its features, benefits, and value proposition. The design needed to balance technical detail with accessibility, ensuring that both decision-makers and technical users could easily understand and appreciate the product's capabilities.
Project Services
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UX Research
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User Journey Mapping
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Wireframing & Prototyping
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UI Design
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Interaction Design
Challenge
The key challenge was to distill the complex features of Planara into an easily digestible format without losing the technical depth that appeals to knowledgeable users. Additionally, the page needed to cater to a diverse audience, ranging from HR professionals to C-suite executives, each with different information needs.
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Soloution
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Clear Information Hierarchy
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Interactive Demonstrations
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Targeted Messaging
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User-Centric Design
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The Results
The newly designed Planara product page successfully increased user engagement and drove significant growth in lead generation for Axsium Group. The page's intuitive design and clear messaging helped potential clients quickly understand the value of Planara, leading to higher conversion rates and reinforcing Axsium’s position as a leader in workforce management solutions.
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