PuckLine
An AI hockey betting dashboard that makes the pick, the why, and the slip readable in one view.
Introduction
PuckLine Pro turns NHL predictive intelligence into a dashboard people will actually bet from. Users distrusted unexplained AI picks. Fixtures, odds, standings, and the calendar had to sit together without chaos. Lines move constantly, so freshness had to show without raising panic.
Trust in AI picks rose from 2.9 to 4.7 out of 5. Time to first placed bet dropped from over 3 minutes to 41 seconds. Bet slip completion rose 68% versus baseline.
4.7trust in AI picks, of 5
The problem
Unexplained picks
felt like a risk, not an edge.
Bettors were skeptical of AI advice with no rationale. The screen had to hold fixtures, odds, standings, picks, and a calendar without noise. Odds shift constantly. The UI had to show how fresh the data was without making people nervous.
Dashboard
Top picks first, everything else in support
Hierarchy puts Top Picks and BTRZedge AI branding in the dominant slot so trust has a place to land before the table noise.
Game
Progressive disclosure on the game page
Detail opens when someone asks for it. The bet slip stays in the right rail so the pick never loses its place.
41sto first placed bet
Schedule
Schedule and table with live versus pre-game states
Tag filtering keeps the widget usable. Live and pre-game AI states are named clearly so freshness is a fact, not a feeling.
System
A betting UI that can take a 14-week handoff
Figma · React · NHL data · BTRZedge AI
Outcome
The outcome
- +68%Bet slip completion vs baseline
- 41sTo first placed bet
- 4.7Trust in AI picks, of 5
- 92%Task success in prototype tests
The pick made sense before I put money on it. That is the first time an AI board has done that for me.
Prototype participant · PuckLine Pro
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