ReadCoin

Reading that pays you back. Own books as NFTs, unlock milestone rewards, and resell on a working secondary market.

Type: Product design · Web3 EdTech
Scope: Reader app, earn loop, NFT tiers
Role: Product design lead

ReadCoin replaces the rental model for digital books. Readers own NFT editions, earn $RDC at reading milestones, stake a Reader Pass to unlock rewards, and keep assets they can sell when they finish.

ReadCoin reader home with book library and earn progress

Readers earn 20 RDC at 20%, 50%, and 100% completion, based on verified reading progress. The earn loop is built for finishers, not drop-off.

60RDC earnable per book

The problem

Digital books were rental,
not ownership.

Readers paid, read, and walked away with nothing: no resale, no record of completion, no reason to finish. Libraries stayed on the platform, not in the reader's wallet. Without milestones or upside, attention faded and the earn loop never started.

Onboarding

Walkthrough that earns trust before wallet connect

The first-run flow explains ownership, milestones, and Reader Pass staking in plain language, before anyone connects a wallet or mints a first book.

Ownership

NFT books with real secondary-market upside

Connect a wallet and buy books minted as NFTs. Readers purchase to own, not to rent. When they finish, they can list the book on the secondary market.

4NFT achievement tiers

Earn loop

Milestones that make finishing rational

Book ownership milestones at 20, 50, and 100 percent completion

Reader Pass staking unlocks the earn layer. Milestones at 20%, 50%, and 100% pay out in $RDC. Achievement NFTs from Common to Legendary stay in the wallet as proof readers can trade or keep.

Writer side

Launch experience for authors and publishers

Writers get the same clarity as readers: launch screens, guided walkthroughs, and a dashboard for sales, milestones, and community activity, without leading with Web3 jargon.

System

Design system across reader and writer surfaces

Figma · FigJam · Web3 · NFT · Polygon · React

Outcome

The outcome

60RDC earnable per book
4NFT achievement tiers
3×Milestones at 20, 50, 100%
∞Earn loop: tokens, books, community

Reading finally felt worth finishing. I hit the milestones, kept the book, and still owned something I could sell.
Beta reader · Web3 EdTech · 2023

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